California-based fast-casual salad chain Sweetgreen is integrating blockchain technology for supply chain management, CNBC reported earlier in December.
In an interview with CNBC last month, Sweetgreen CEO Jonathan Neman stated that the nascent technology provides a more efficient means of tracking the origin of food supplies, thereby minimizing incidents of foodborne illnesses, including the recent romaine lettuce e-coli outbreak.
As Neman told CNBC:
“The way we have built our supply chain, it’s a direct supply chain. By leveraging blockchain, we will know at any given moment exactly where our food came from.”
With the integration of blockchain technology, pertinent information will be readily available to consumers, thus preventing potential foodborne disease outbreaks.
In November, Sweetgreen has also successfully completed its latest funding round, raising over $200 million for the improvement of the restaurant chain’s technology platform in an effort to offer more personalized menus to its customers.