A Spanish football (soccer) group, Atlético de Madrid, has joined forces with Chiliz, a sports blockchain, to build Fan Tokens, a platform that will give fans exclusive access to team merchandise, data, and encounters.
The group finished fourth in UEFA’s Club Coefficients rankings for 2019 as indicated by a release and will join other football teams such as and West Ham United and Juventus on the Socios.com fan platform.
“The Atlético de Madrid Fan Token will be priced at €2 and will be available exclusively through Socios.com in Autumn 2019 for the 19/20 season. Fan Tokens can also be hunted for free through the app’s augmented-reality geo-location feature Token Hunt,” the founders wrote. “Atlético de Madrid Fan Token holders will enjoy exclusive rights on the platform, including access to unique and exclusive experiences, promotions, draws and polls.”
Fans will likewise have the option to get merchandise utilizing the tokens and trade tokens with one another utilizing the application.
Atlético de Madrid is only one of the numerous football clubs that took to the blockchain in the previous two years. Paris Saint-Germain, a top French league team, issued its native digital currency on Socios last year and the platform anticipates adding a lot more clubs to its list.
“Our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream,” said CEO and founder Alexandre Dreyfus a year ago.
The platform removes a lot of the complexities of digital currency trading and instead goes about as to a fan support network that happens to utilize fan coins. Clients can win more tokens by taking surveys on the application and achieve eminence as they ascend in the rankings of superfans.