Ripple’s Former Exec Cory Johnson Steps Down as Chief Marketing Strategist

California-based distributed ledger startup Ripple has recently discharged former Chief Marketing Strategist Cory Johnson.

As Ripple’s spokesperson Tom Channick recently confirmed:

“Cory’s last year at Ripple was a success in representing the company to investors, press and regulators. Cory helped Ripple with strategy internally and overall industry education. But due to changes in market conditions, we’ve chosen to eliminate the role of Chief Market Strategist.”

Prior to joining Ripple in 2018, Johnson worked at Bloomberg TV for over eight years. Among Johnson’s primary responsibilities as Ripple’s former Chief Marketing Strategist included presenting comprehensive strategies, as well as serving as the company’s key spokesperson representing Ripple on mainstream media outlets.

In addition, Johnson has also made significant contributions in Ripple’s effort to disambiguate the nature of its relationship with XRP, clarifying that the company and the token largely operate independently and that the firm was not behind the creation of the cryptocurrency.

As Johnson stated at the time:

“The role of Ripple as a company and XRP as a currency in financial markets, to regulators, financial institutions and investors could use more explaining.” 

While Ripple stressed that it has no plans of centralizing XRP, this does not necessarily mean that the company will not be using XRP’s massive reserves.

For quite some time now, Ripple has been courting top tech talents in the industry, reportedly offering generous multi-million salaries, on top of lucrative bonuses to prospective hires over the last year. As part of its aggressive hiring spree, the firm is currently looking to hire over a dozen engineers, including a head engineer for the company’s xCurrent project.