Decentralized marketplace Opiria helps companies collect and analyze consumer data to make smarter decisions. Consumers obtain full control over their data and receive PDATA tokens as payment for sharing their data. PDATA tokens express the value of personal data and allow trading through smart contracts on the blockchain.
Opiria has a working product being utilized by many clients, including Fortune500 companies. It addresses one of the most significant issues faced by firms worldwide. They need consumer data to understand their requirements and needs to develop better services and products as well as perfectly target sales and marketing activities. Presently, data brokers steal and sell user data without permission. Opiria aims to change that and give back control to consumers while eliminating intermediaries.
Fundamental human insights about customers are necessary for companies to develop innovative services and products that fuel desire leading to sales. They are currently facing an arms race in the increasing demand for customer data as new competitors emerge and the world becomes more interconnected. Over the last four years, the data brokerage industry grew 13.5%.
Data brokers are working quietly behind a veil of secrecy, and some are stealing data to sell it to corporations worldwide. They violate the data privacy of consumers without even compensating them. However, consumers are becoming more aware of that and are starting to protect their data privacy. New privacy laws and smart users make it more difficult for data brokers to access valuable data for resale. Moreover, the European Union’s General Data Protection Regulation (GDPR) is making it more challenging for data brokers to access personal data.
|Dates||2019-05-11 – 2019-06-15|
|IEO launchpad||Coineal Launchpad
|PreICO Price||1 PDATA = 0.08 USD|
|Price||1 PDATA = 0.8 USD|
|Soft Cap||500,000 USD|
|Hard Cap||2,000,000 USD|