The New York Times Company has revealed a new initiative, intending to combat fake news utilizing IBM’s technology.
Introduced by the publisher’s research and development team, “The News Provenance Project,” will initially concentrate on photojournalism as photos can be “easily manipulated” and can have “serious” impact, a blog post published on July 23 stated.
The first stage of the effort will run through late 2019 to establish a proof-of-concept (PoC) utilizing Hyperledger Fabric in partnership with IBM Garage.
The PoC intends to offer readers a way to detect the source of a photo or whether it had been altered after it was posted, the blog post said.
The first stage’s learnings prompted The New York Times to further explore the technology for journalism in entirety. The publisher has also summoned other organizations to join its project.
The New York Times was looking to explore blockchain technology since March when it put up a job posting to hire someone to head its blockchain initiative, but immediately deleted the opening.
In 2018, Forbes also revealed that it is working with blockchain marketplace for journalism, Civil, to upload some of its content onto the Civil network.