California-based crypto exchange Coinbase has recently included Brave Browser’s Basic Attention Token (BAT) to its Earn platform in an effort to raise awareness and boost adoption of the digital asset.
Launched as an educational portal that incentivizes users for completing a number of online lessons, Coinbase Earn provides tutorials on the BAT-powered Brave Browser. BAT is the second token officially listed on the Earn platform.
As detailed in an announcement published February 7, those who have been an invitation via e-mail can start taking the online lessons and interactive tutorials, allowing users to earn up to $10 worth of BAT in the process.
Since November 2018, Coinbase has been promoting Brave and the token behind the software. As initially conceptualized, BAT was developed in an effort to boost the efficiency of online advertisements while promoting Brave, an open-source web browser developed to provide a less cluttered alternative to other browsers by eliminating intrusive ads mostly proliferating across major online platforms, including Google and Facebook.
Highlighting the addition of BAT and Brave to its educational platform, Coinbase stated:
“We see these interactive, advanced lessons in cryptocurrencies and tokens as an important step toward building awareness and usage of utility use-cases in the crypto ecosystem–one where a beginner can quickly get up to speed on a token in a few minutes, actually engage with the product, and earn some of that token along the way,”
The platform was acquired by Coinbase in an effort to get people engaged in the crypto industry without having to invest in the nascent technology. Akin to Binance, Coinbase is arguably among one of the most credible sources of information on digital currencies. The educational portal provides an alternative to airdrops, which are also generally employed to promote a specific token project.
Following BAT’s addition to Coinbase Earn, the token has seen a 30% price hike, escalating from $0.10 to $0.13 in just roughly an hour following the announcement. While BAT’s value has since gone back down, its trading volume has still surged by 13 percent, spiking from $4 million to $17 million. At press time, BAT’s total market cap is valued at over $143 million and ranks as the 33rd among the top digital assets indexed on CoinMarketCap.