From being a research project in 1996, Google has emerged into a search engine dominating the world of search.
This whooping domination of the Internet by Google caused the Australian government to issue the newest probe into the company’s monopoly on December 4. Additionally, the European Union fined the company a record € 2.4 billion for manipulating search records in June.
The competition commissioner of EU Margrethe Vestager said in an interview: “what google has done is illegal under EU antitrust rules” as it denied other companies the opportunity to compete on the merits and innovate. She points out that Google denied European consumers with an authentic choice of services and the sakes of innovation.
The search engine section apparently needs an infusion of fresh blood to keep the spirit of innovation alive and grant consumers a choice. But what if the community controlled the new age of search engine and based on open source technology? Contributors and promoters of a public decentralized search project that incentivize users Presearch is betting that with the necessary tools, the community can compete against the giants.
Presearch recently issued a beta version that allows users to search different providers using a single search field. The project believes this is the initial step in breaking the dependence all have on Google. More than half of beta testers have become regular users, generating an average of over two pageviews daily. More than 2,000 beta testers are on the line to test the search engine.
Presearch enables searching of Amazon, Google, DuckDuckGo, etc. The platform combines blockchain rewards to incentivize users to transition and establish a community around the tokenization of search. Beta users can gain bonuses at the rate of eight tokens a day.
As the Presearch whitepaper indicates:
“We are exploring a model that will enable Members running a Presearch browser extension (and potentially a standalone browser) to act as web crawling and indexing nodes that would build the Presearch index as they surf the web. It would enable Presearch to get around one of the most difficult crawling challenges; getting blocked by webmasters. Members running nodes will earn PRE Tokens in exchange for utilizing their computers and internet connections for Presearch.”
Presearch wants to allow users to personalize their experience while remaining in control of their data through a blockchain technology. Blockchain-based user verification will help the project prevent the fraud that can occur when users attempt to game the system and gain additional tokens.
Smart contracts will let the advertising revenue be divided among the users and the project. Decentralization will enable Presearch to move development to the community, and there are already existing raw pointers that this is happening. The project has people helping in the curation of content, organizing local teams, creating add-ons, and providing feedback.
Since the beginning, the project has taken a community-centric approach and will eventually permit members to assist in building and maintaining the search engine which is based on an open source framework.
Presearch recently subsidized a DAO that is managed by community members using 550 ETH to start establishing the governance model and setting up the project for the next phase which is expected to enter in late 2018 or early 2019.
Presearch founder Colin Pape shared:
“We are thrilled with the early reception to the beta and the level of excitement within the community of early adopters. It’s amazing to be a part of it, and it’s great that we can reward these members for helping to improve the platform and spread the word with pre tokens.”
After the epic completion of the Presearch token sale that garnered $16 million in revenue, the project is all set to mount an ecosystem based on Presearch Tokens (PRE). They are deploying an exciting gamification of search strategy to guarantee participation. Users will be compensated for actions that they accomplish. PRE will function in rewards related to usage, promotion, and contribution. It will also be utilized for sponsorships and promotional placements. PRE will be the mode of rewarding partners who contribute traffic and visibility to the search engine and will provide input into community matters and attract development projects. Members can also incentivize other members.
Search engine creation is a complicated and expensive process, but Presearch managed to pursue a novel route by tokenizing search and to involve the community on the incumbents from the grassroots while keeping the organization lean.
Presearch is prepared to take on the challenges in the $100 billion search market, backed by search space leaders such as No. 1 book on Soil author Trey Grainger and co-founder of the Open Directory Project (DMOZ) Rich Skrenta. Pepe recounts that after the head-on battle against google in 2011, they realized head-to-head is not a viable strategy. He recalled: “we barely escaped that encounter with them due to an ongoing antitrust investigation that shed some extra light on our situation. This time, we are taking a more strategic approach.”
For interested participants in the beta testing of Presearch register at their website.